Careers

Build with the obsessed.

We're a group of friends who've been building things for well over a decade. Somewhere along the way we realised it was never about the industry. We're only really happy when we're building.

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01 — Mission

We're on a mission to inspire and fuel the obsessed in pursuit of greatness.

*obsessed (adj.) — being intensely passionate about something.

02 — Who we are

The team

Brand, growth, product and engineering under one roof in Stockholm, under the mission wall. We work early morning to late night, and SZN is what keeps us there.

  • Isak von Peltzer
    Isak von PeltzerCEO
  • Joey Massa
    Joey MassaCreative Director
  • Givar Shabani
    Givar ShabaniCOO
  • Jonathan Olsen
    Jonathan OlsenCTO & Chief Designer
  • Carl-Henric Sjöström
    Carl-Henric SjöströmGrowth & Acquisition
  • We're growing

    Your obsession could be the next one here.

    Help us fuel the obsessed in pursuit of greatness.

    See open roles

Office Stockholm · --:--

Where it gets made

Every pouch is produced on a precision Swedish line. Moisture-optimised fibre, a pH-balanced active layer, every batch traceable.

The people who design SZN and the people who make it are never far apart. That's how you get a pouch right.

On the SZN production line in Sweden
Factory Line 03 · ISO 22000
03 — How we work

You'll love
it here if…

We're not here because we think we're better than anyone. We're here because building is honestly so damn fun.

01 / ObsessedYour title doesn't matter
What matters is the relentless pursuit of greatness. You're only really happy when you're building, and you'd do it on a Sunday because it's honestly that fun.
02 / Lock inResult-first mindset. Just ship it.
Uninterrupted focus is the product and it's how we work. Small team, short loops, real ownership. We ship, read what the numbers say, and ship again.
03 / Nothing to hideEvery detail, every time
SZN is ten years of lessons in one pouch: formulation, suppliers, the mistakes. We hold that bar everywhere. Honest claims, exceptional craft, candor over comfort.
04 — What you get

Fuel for
the work.

We built the fuel we needed to build everything else. Here's what we give the people building it with us.

01 /Real ownershipA small team. Your work ships and you see its effect the same week.
02 /Unlimited SZNEvery flavour, every month. The fuel we built to build everything else.
03 /Stockholm HQAn office in Stockholm, a factory in Sweden, a market going global.
04 /AI-native toolsThe tools you need to move fast, covered. No approval chains.
05 /Learn from operatorsA team that's built across tech, CPG, AI, media and entertainment.
06 /Health & wellnessAn allowance for the gym, sport and whatever keeps you sharp.

We built the fuel we needed to build everything else.

Join us
Join the obsessed

Send a note with what you've built. We read everything.

Introduce yourself
5 open rolesStockholm and beyondSee roles