General Manager

Who we are

We're a team of serial entrepreneurs with over a decade of hands-on experience in tech, CPG, AI and media. Our track record includes successful exits, multiple industry awards and Forbes 30 Under 30 recognition.

Having previously co-founded the pioneer of functional pouches, we've taken ten years of hard-won lessons, supply chain relationships and formulation breakthroughs to launch SZN.

We engineered SZN to replace energy drinks and coffee with clean, functional pouch technology: 100 mg caffeine, B-vitamins, 0 g sugar, 0 calories and zero nicotine. We built the exact fuel we needed to build everything else.

Our mission: we're on a mission to inspire and fuel the obsessed in pursuit of greatness.

The game plan

Pouches are a way of life in Sweden, and we're leading the global move to smarter delivery systems. We're hiring one high-agency GM per market to take complete ownership of our operations in Norway, Denmark, DACH, the UK and the US.

• Years 1–2, online dominance. Run our proven digital acquisition playbook: aggressive D2C growth through Meta, TikTok, creator networks, affiliates and ambassador programmes.
• Year 3, retail rollout. Move from online market dominance into physical retail distribution across Denmark.

What you'll do

This isn't a corporate management job. It's a full intrapreneurial lead role: you build, run and scale SZN in your country as if it were your own company.

• Full P&L responsibility. Own top-line revenue, unit economics, local acquisition costs and bottom-line profitability for Denmark.
• Build your local team. Recruit, hire and manage local operational and creative talent as you scale, including content creators, creative strategists and customer support.
• Playbook execution & localisation. Deploy our performance marketing and brand acquisition engines, adapting communication and messaging so it is culturally accurate in Danish.
• Operations & distribution. Handle local logistics, fulfilment and operational bottlenecks with extreme urgency.
• Long-term retail preparation. Lay the groundwork for our year-3 retail entry across distribution networks and retail groups in Denmark.

Who you are

• Ex-founder or serial entrepreneur. You have started, scaled or run a business before. You understand unit economics, cash flow, acquisition metrics and the relentless grit it takes to build from zero.
• AI-first mindset. You use AI tools for workflows, content generation, automation and operational efficiency to multiply your output and operate lean.
• Extreme high agency. You don't wait for top-down instructions. You spot friction, solve problems on your own and move faster than everyone else.
• Digital & e-commerce native. Deep, practical understanding of D2C acquisition, paid social, influencer ecosystems and CRO.
• Relentless work ethic. You thrive under pressure, have an insane work ethic and want an intrapreneurial setup where your output decides your upside.
• A local network (bonus). An established network of creators, influencers or strategic partners in Denmark.

Requirements

• Native fluency in Danish, plus full professional English.
• A valid driver's licence and willingness to travel often.

What we offer

• Market ownership. Complete autonomy to run Denmark, backed by a proven product, our factory lines and the founding team's expertise.
• Base + revenue cut. A fixed base salary plus a direct cut of all sales revenue generated in your market.
• Equity options. An equity options package with a 4-year vesting schedule, tied directly to long-term value creation.