Mission
We're on a mission to inspire and fuel the obsessed in pursuit of greatness.
Obsessed with building
We're a group of friends who have been building things for well over a decade now. We've been in tech, CPG, AI, media & entertainment. Some good, some bad. All of it, lessons worth keeping.
Somewhere along the way we realized it was never about the industry. It's that we're only really happy when we're building.
A new ritual going global
Pouches are a way of life in Sweden, and it's a ritual now going global as the world wakes up to smarter delivery systems. But the pouch doesn't have to carry a harmful substance.
We've engineered the pouch to be the equivalent of a functional energy drink — without any of the downsides.
Ten years, one pouch
We’ve spent nearly ten years in the industry, taking part in founding the pioneer of functional pouches. SZN is every lesson from that decade.
The formulation, suppliers, manufacturing, the mistakes. All poured into one pouch we actually wanted to use ourselves.
Obsession runs on energy
We're not here because we think we're better than anyone. We're here because building is honestly so damn fun. One could probably say we are obsessed with building. And that obsession is the entire point, because obsession runs on energy.
We work early morning to late night, weekdays and weekends — SZN is what keeps us there. Clean energy giving us uninterrupted focus without the crash, sugar, or nicotine.
In other words — we built the fuel we needed to build everything else.
It's lock-in szn