Why your coffee ritual is holding you back
The cosy ritual comes with a hidden cost.
The morning and afternoon slump
It starts the moment you wake up, and hits again around 2:00 PM.
You feel that familiar brain fog and your instinct takes over: the kitchen, the queue at the coffee shop, the espresso machine. You tell yourself it's a cosy, essential ritual.
But by 3:30 PM the slump is back. Your stomach feels sour, your mouth tastes stale, and you're thinking about a third cup just to make it to 5:00 PM.
The coffee illusion
Coffee has been sold to us as a daily necessity. But under the warm mug and the rich smell there's a surprisingly unpredictable source of caffeine.
When researchers bought the same size of coffee from different coffee shops, the caffeine ranged from 58 mg to 259 mg per cup. Buying the same drink from the same shop six days in a row still gave very different amounts.[1]
Stains, acid and urgency
Coffee works. But it brings three side effects most of us just accept.
Coffee is full of tannins and dark colour compounds that stick to enamel. Years of daily cups leave teeth looking more yellow.
Hot brewed coffee typically has a pH of about 4.9–5.1.[2] For many people it can also set off heartburn.
In a study in the journal Gut, coffee increased activity in the colon within minutes in people sensitive to it.[3] Great at home. Not great in the middle of a meeting.
Liquid handcuffs and café costs
Coffee makes you slow down exactly when you want to speed up.
You're tied to hot drinks you can't drink fast, bulky travel mugs, spills on your shirt or keyboard and trips to the café. At about €4 a day, a café habit adds up to more than €1,400 a year.
Gas vs fuel: the engine analogy
Think of your body like a high-performance engine.
Caffeine is the gas pedal. It makes you feel alert.
B vitamins help run the engine itself. Vitamins B1, B5, B6 and B12 contribute to normal energy-yielding metabolism.
Coffee presses the pedal. It doesn't add B6 or B12. So you feel the push, but nothing else comes with it, and you're reaching for another cup.
Caffeine
Makes you feel alert. Coffee gives you this, in a different amount every cup.
B vitamins
B1, B5, B6 and B12 contribute to normal energy-yielding metabolism. Not something coffee adds.
Enter SZN
Real energy shouldn't come with stained teeth, acid and constant café runs.
SZN gives you 100 mg of caffeine with vitamins B1, B5, B6 and B12, in a small white pouch under your upper lip. The same dose every time.
Nothing dark to sip, no acidic drink, no milk and no sugar. The caffeine is taken up through the lining of your mouth instead of being drunk.
Caffeine contributes to increased alertness and improved concentration.
Vitamin B1 contributes to normal energy-yielding metabolism.
Vitamin B5 contributes to normal mental performance.
Vitamin B6 contributes to the reduction of tiredness and fatigue.
Vitamin B12 contributes to normal energy-yielding metabolism.
Authorised health claims from the EU Register of nutrition and health claims. The caffeine claims apply from 75 mg per serving; one SZN pouch has 100 mg.
Freedom under the lip
SZN sits discreetly under your upper lip.
No mug to carry. No hot spills. No queue.
Most people feel it within 5–15 minutes, whether they're running a morning meeting, on a long commute, at the gym or locked in at their desk.
What happens when you switch?
Brewing at home is cheap, we will give coffee that. But the stains, the acid and the guessing game stay the same.
Upgrade your ritual. Skip the stains, the acid and the guessing, and switch to SZN.
Upgrade your ritual. 25% off.
One can of each flavour, 25% off. Not happy? Get your money back within 90 days.
- One can of each flavour
- 25% off the Starter Pack
- No subscription
SZN contains caffeine (100 mg per pouch). Not recommended for children or for pregnant or breastfeeding women. Max 4 pouches a day.
4.5 out of 5 on
SZN pouches
Sold out
Original
1
Citrus
1
Peach
1
Mint
1
90-Day Money-Back Guarantee
Buy the starter pack and try it for 90 days. If you're not feeling sharper and more focused, we'll buy back your cans. No questions asked.
Questions.
Does it actually work?
Yes! The functional ingredients in the pouch absorb through the oral mucosa and skip the GI tract entirely.
Since caffeine tolerance is highly individual, some users experience an instant, sharp increase in energy and focus levels, whereas others might need a few weeks to transition from coffee and energy drinks.
To find out if our pouches are something for you, we're offering a 90 day money-back-guarantee so that you can try it for yourself at no risk for 90 days.
How is this different from energy drinks and coffee?
Energy drinks & coffee routes caffeine through your gut, which is why it can bloat you and spike then crash. SZN absorbs sublingually, under the lip, so the dose skips digestion. The result is a faster, cleaner line up and a longer runway, with zero stomach load.
How much caffeine is in one pouch?
100mg per pouch. Equivalent to roughly one energy drink can or a big cup of coffee. Each pouch also contains a high dose of vitamin b-complex.
How does the subscription work?
Enjoy 30% off every Full Ritual order (8 cans), free shipping & a 90 day money-back-guarantee.
For every month you stay subscribed we’ll send you exclusive rewards.
You can freely change the number of cans and what flavors you’ll get delivered every month, and easily pause, change or cancel your subscription at any point in time.
Manage your subscription via your account on our website or via the Shop-app.
How long does shipping take?
We process all orders within 1-2 business days. Once dispatched, delivery times are:Sweden, Norway & Denmark: 2-3 business days (via Bring PickUp & Box) Rest of Europe: 3-7 business days (via DHL Express Priority Shipping)
What flavors do you offer?
Our current product lineup consists of Original, Peach, Citrus and Mint. Original literally tastes like an energy drink. Peach features a more candy-like flavor profile, while Citrus is insanely fresh. Mint is a real killer and best described as a mix between wintergreen & rootbeer.
All our pouches are ultra long-lasting with a consistent release of up to 90 minutes.
What you'll feel.
The functional ingredients in each SZN pouch absorb in the oral mucosa under your lip, skipping your gut completely. You’ll first experience a light tingle, and within as little as 5 minutes, the caffeine and vitamins start reaching your bloodstream. We recommend using 4 pouches per day, spaced throughout the day. Read more here.
Sharper focus
92% reported deeper, longer focus sessions
No gut, no bloat
97% felt zero stomach load vs coffee and energy drinks
No sugar crash
90% noticed a cleaner comedown
Faster onset
89% reported feeling a faster onset
Locked in.
From people who use SZN as a ritual
Just 4 pouches replaced the daily caffeine I used to get from energy drinks. 2 in the morning and 2 in the afternoon. No headaches. More alert all day without any energy dips. Super happy!!!
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3 Nov 2026
Good, steady energy all day. Great to alternate with if you're trying to quit snus or cut down on coffee/energy drinks. Good flavours, highly recommend!
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28 Oct 2026
I'm really happy! Having your hands free is a huge plus. Citrus was definitely my favourite of the four!
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23 Oct 2026
The 4-a-day ritual
It's a daily ritual. Four pouches spaced throughout the day to keep you locked in.
How it stacks up.
Same goal, different mechanics. Here is how the SZN pouch stands out.
| SZN | Energy drink | Coffee | Other pouches | |
|---|---|---|---|---|
| Caffeine, exact dose | 100mg | ~80-160 | varies | varies |
| Sugar | 0g | up to 40g | 0g | 0g |
| Nicotine | 0mg | 0 | 0 | often yes |
| Crash or dip | No | Yes | Yes | Some |
| Skips the gut | ✓ | ✕ | ✕ | ✓ |
| Hands-free | ✓ | ✕ | ✕ | ✓ |
| B-vitamin complex | ✓ | some | ✕ | ✕ |