5 reasons why people are switching from energy drinks & coffee to caffeine pouches
Science
We didn’t invent caffeine or B vitamins. But we put them in a pouch and engineered it to work faster and more effectively.
Placed under your lip, the pouch is moisture- and pH-optimized so the caffeine and B vitamins are absorbed directly through the oral mucosa into your bloodstream. This is known as buccal absorption: higher bioavailability and better uptake than drinks that have to pass through your entire digestive system.
That’s why 89%* reported a faster onset compared to energy drinks and coffee.
Convenience
A single can packs 15 pouches: the energy of 15 functional energy drinks, in a format that fits right in your pocket. No need to keep cans cold, haul them around or spill on your desk.
Pop in a pouch and stay locked in on what you’re doing, completely hands-free. No sipping, no bathroom breaks, zero interruptions to your flow.
No junk
Zero sugar. Zero calories. Zero nicotine. Pouches are usually known for nicotine, and energy drinks for being loaded with sugar.
We stripped all of that away in favor of pure caffeine and B vitamins. That means no heavy liquids to make you feel bloated, and no sugar crash to drag you down.
That’s why 97%* experienced zero stomach load compared to energy drinks and coffee, and 90%* noticed a cleaner comedown.
Flavor & feel
Most pouches are known for being bone-dry, tasting artificial and burning your gums. That’s by design: the higher the pH, the harder the nicotine hits.
To deliver caffeine and B vitamins, our pouch can stay pH-neutral (much gentler on your gums), needs far less flavoring (tastes way better) and is made with premium ingredients (a softness you’ve never felt before).
In other words: we created a pouch that’s actually worth reaching for four times a day.
Risk-free to try
Try the starter pack or The Full Ritual (4 pouches a day) for 30 days. If you don’t feel the difference, we’ll refund your entire order minus shipping. No hard feelings.
The only thing you’re risking is realizing you like it far better than any other option. That’s how confident we are: once it’s part of your routine, you won’t want to go back.
Caffeine contributes to increased wakefulness.
Vitamin B1 contributes to the normal functioning of the nervous system.
Vitamin B5 contributes to normal mental performance.
Vitamin B6 contributes to the reduction of tiredness and fatigue.
Vitamin B12 contributes to normal energy-yielding metabolism.
Authorised health claims according to the EU Register of Health Claims (EFSA).
Try it yourself — 25% off our starter pack
Whether you’ve used pouches before or not, ours are designed to feel great under your lip. Soft material, optimal moisture levels, no sting and, of course, incredible taste.
Try it for yourself today with our starter pack: one can of every flavor at 25% off (one per customer). Want to keep going after that? The Full Ritual subscription gets you 30% off every month. We offer a 30-day money-back guarantee, so you can try it completely risk-free. If you don’t feel a difference in your daily life, or you’re unhappy for any reason, we’ll refund your full order minus shipping.
- 25% off our starter pack
- 30-day money-back guarantee
- 5–15 minute onset
Experience the difference →
SZN pouches
Sold outThe ritual that allows you to stay focused without any interruptions. Our pouches are designed to keep you operating at your full capacity.
Ships next day from Sweden
30-Day Money-Back Guarantee
Try the Full Ritual or the starter pack. If you’re not satisfied or don’t feel the difference, we’ll refund your entire order less shipping costs. No questions asked.
What you'll feel.
The functional ingredients in each SZN pouch absorb in the oral mucosa under your lip, skipping your gut completely. You’ll first experience a light tingle, and within as little as 5 minutes, the caffeine and vitamins start reaching your bloodstream. We recommend using 4 pouches per day, spaced throughout the day. Read more here.
Sharper focus
92% reported deeper, longer focus sessions
No gut, no bloat
97% felt zero stomach load vs coffee and energy drinks
No sugar crash
90% noticed a cleaner comedown
Faster onset
89% reported feeling a faster onset
Questions.
What can I expect?
The functional ingredients in the pouch absorb through your oral mucosa and skips the GI-system entirely. You might experience a slight tingling sensation under your lip in the first couple of minutes, but the fast-acting formula starts delivering active energy whether you feel the tingle or not.
There’s no sudden jolt or spike. Instead, it locks you into a sustained, clear-headed flow state.
Some users experience an immediate increase in energy and focus levels, whereas some start to really feel the difference after a few weeks of usage. It comes down to individual tolerance.
How is this different from energy drinks and coffee?
Energy drinks & coffee routes caffeine through your gut, which is why it can bloat you and spike then crash. SZN absorbs sublingually, under the lip, so the dose skips digestion. The result is a faster, cleaner line up and a longer runway, with zero stomach load.
How much caffeine is in one pouch?
100mg per pouch. Equivalent to roughly one energy drink can or a big cup of coffee. Each pouch also contains a high dose of vitamin b-complex.
How does the subscription work?
Enjoy 30% off every Full Ritual order (8 cans), free shipping & a 30 day money-back-guarantee.
For every month you stay subscribed we’ll send you exclusive rewards.
You can freely change the number of cans and what flavors you’ll get delivered every month, and easily pause, change or cancel your subscription at any point in time.
Manage your subscription via your account on our website or via the Shop-app.
How long does shipping take?
We process all orders within 1-2 business days. Once dispatched, delivery times are:Sweden, Norway & Denmark: 2-3 business days (via Bring PickUp & Box) Rest of Europe: 3-7 business days (via DHL Express Priority Shipping)
What flavors do you offer?
Our current product lineup consists of Original, Peach, Citrus and Mint. Original literally tastes like an energy drink. Peach features a more candy-like flavor profile, while Citrus is insanely fresh. Mint is a real killer and best described as a mix between wintergreen & rootbeer.
All our pouches are ultra long-lasting with a consistent release of up to 90 minutes.
Locked in.
From people who use SZN as a ritual
I run 10-hour build days. Coffee wrecks my stomach by noon. This is the first thing that gives me the focus without the churn. It just disappears under my lip and I get to work.
Founder / SaaS ✓ Verified
On stream for 6 hours straight. No spike, no crash, no bathroom breaks mid-game. The dose is consistent every single time. It's part of the setup now.
Streamer / 80k ✓ Verified
Pre-padel, hands-free, no sugar sitting in my stomach. Clean energy that lasts the full two hours. Switched my whole team over.
Athlete / Padel ✓ Verified
The 4-a-day ritual
It's a daily ritual. Four pouches spaced throughout the day to keep you locked in.
How it stacks up.
Same goal, different mechanics. Here is how the SZN pouch stands out.
| SZN | Energy drink | Coffee | Other pouches | |
|---|---|---|---|---|
| Caffeine, exact dose | 100mg | ~80-160 | varies | varies |
| Sugar | 0g | up to 40g | 0g | 0g |
| Nicotine | 0mg | 0 | 0 | often yes |
| Crash or dip | No | Yes | Yes | Varies |
| Skips the gut | ✓ | ✕ | ✕ | ✓ |
| Hands-free | ✓ | ✕ | ✕ | ✓ |
| B-vitamin complex | ✓ | some | ✕ | Varies |